There’s a lot to understand before writing an article. Article marketing is definitely not about ‘writing and submitting only’. There’s lot of foundation work.

This is the same as building a successful business! A successful business doesn’t start off with just “I want to start this business. Let’s just advertise and the sales will start to come in!” There’re lots of research work before these. The company needs to spend time to build its customer base too.

The foundation of article marketing start from this word “Understanding”. There are basically 3 things that will boost your traffic once you understand:

1.Who you want to attract
2.What are they interested in
3.Where they usually go

I’m going to start with “Knowing who we want to attract” in this post.

Who do you want to attract to your blog?

This is usually a very complicated marketing process for huge companies. They start with defining their market, segmenting their market and finally targeting their market. However, I’m going to simplify it by just using one simply question:

“What kind of visitors do you want?”

Another way to ask is:

“What kind of visitors will love to read your blog?”

“What kind of visitors will subscribe to your blog?”

“What kind of visitors will buy from you?”

These questions give you very important information especially if you want to focus on selling products on your blog.

If you don’t know who are the people you want to get to your blog, you are wasting your time trying to attract ANYONE you can.

The ‘Anyone’ could be the right people and the wrong people. When you attract the right people to your blog, they’ll thank you for showing them the right place they want to go. You’ll get more people to subscribe your blog and get more sales. You will also get 10-20 times more traffic because you focus your time and effort on the right people.

On the other hand. If you spend your effort and time to attract anyone that you could, the wrong people who come will be frustrated by coming to the wrong place. It’s tough to attract the wrong people too because it simply takes too much effort to convince them to the wrong place.

When you focus on the people you want to get, you get more traffic. And you get it easily!

Next post, you’ll learn how to know what are your target visitor want to read. When you know what they want to read, your articles will get more readers. And more traffic! That’s where all the article contents come from.

Remember to subscribe to Blog Traffic Geek by clicking here. You’ll be updated everytime there’s a new post on this Article Marketing series!



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