Finally, you are here to learn how to write the body for your article. After learning all the steps before writing an article body, what do you feel?

Lot of work?
Complicated?!!

If you want the easy version of article marketing, just “Write and Submit”. That’s how most people learned about article marketing and how they gave up because of little traffic.

However, all those works I mentioned before this step is just a ONE-TIME EFFORT!

All the ‘Understanding’, title creation and call to action box, you just do it once and you’ll get traffic for years. Writing and submitting is what you see on the surface, what’s behind the scene (which is understanding and planning) is the action that causes each article marketer to be success.

So, let’s talk about article body! The body of the article (which is the whole 300 – 600 words part) serve 2 purposes!

The purpose is to BUILD TRUST and GET THEM READY TO CLICK!

There are too many websites on the Internet that provides crappy or untrue contents. Haven’t said that some websites have spying programs that collect information of their visitors and some contain viruses. If you are unable to get people to trust you and your site, you won’t get any visitors!

However, people won’t go to your site just because they trust you. A girl won’t go for a date with you because they trust you. She need to find something attractive on you before they make that choice. So, the other missing component is ATTRACTION. Attraction is usually the Call-To-Action box, but you need something to expose your attraction to the readers and make it more obvious.

That’s the theory part of the article body, this is how you can build trust with your readers:

  1. Provide what you’ve promised your readers. You’ve promises them you are going to give them some knowledge and information on your article title. Deliver that promise by providing those knowledge and information.
  2. Use facts and statistics in your article. Get some unarguable facts and statistics that are related to your article. This will make your article looks more interesting and people are more likely to trust you.
  3. Use results from your own experiments. People believe in results and not theories and concepts. If you have some results on what you are writing, show them!
  4. Include ‘You’ inside. In this article marketing series, I shared a lot about my previous experience and my own story. When there’s a person in the article, it sounds more alive and people are more likely to trust you. I’ve tested this one. This gives me extremely good results.

The way to create attraction is:

  1. Show them the concept and hide the step by step guide. Tell the readers that they will get the detail step by step guide on your blog.
  2. Give them all the tips except the one that makes all the tips work. Using article marketing as example, some marketers tell you how to write and submit but they hide the ‘Understanding’ part which makes article marketing success.
  3. One of the tip, steps or secrets you gave them in your article is about ‘Constant Learning and Updating’. Tell them how important it is to learn about new knowledge and information everyday. Point them to your blog to learn more.

Hope this post is an eye opener to you. If you took all the action till now, I believe you are ready for massive traffic. Tomorrow will be about explaining the last step of article marketing- ‘Submitting’.

So, stay close as usual. It’ll be interesting and it will not be what you think of.



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